About the Brand

What started as a personal ritual turned into a movement — TJ’s SHIINE is the result of years of dedication to clean, conscious oral care. After years of making my own toothpaste and mouthwash at home, I knew it was time to create something that aligned with my values, my roots, and a vision for holistic health.

Rooted in East Oakland, this brand is about more than just oral hygiene — it’s about showing up authentically and taking care of ourselves naturally. TJ’s SHIINE is my way of putting something real out into the world — something that reflects wellness, culture, and authenticity.

Every product is crafted with care — organic ingredients, no harsh chemicals, and always grill-safe. This is for the ones who want to look good, feel good, and keep it real.